We recently caught up with Tom Salmon, Group Marketing Director, Epiphany Group for a quick chat about the future of the digital industry…
Q: What is the ‘buzz word’ for 2013?
A: Content marketing & research
Q: What are the biggest challenges facing your company for 2013?
A: Helping people make sense of digital
Q: What gets you out of bed in the morning?
A: Working with clever, interesting and passionate people
Q: Who is your biggest inspiration either in or out of the industry?
A: Either Seth Godin or John Hegarty
Q: What is Epiphany most proud of?
A: Campaigns that exceed expectation and developing tomorrow’s digital talent
Q: What must the industry NOT ignore this year?
A: Remembering the ‘why’ before getting excited about the ‘how’.
Q: What is/are your favourite website/blog and why?
A: Apart from www.epiphanysearch.co.uk/blog, the wonderful and inspirational www.fubiz.net
Q: Where will the industry be in 20 years?
A: Technology and platforms will change , the human desire to share ideas will remain the same
Q: What’s next for the industry?
A: Huge changes in the use of customer insight data, driven by changes in analytics that are on the horizon.
Q: What are you most looking forward to about Internet World?
A: Meeting new people and sharing ideas, particularly some case studies of recent award winning work from our studios.
Epiphany Solutions will be exhibiting at stand E4070 in the Digital Marketing World.
Epiphany is an innovative, intelligence led digital marketing agency based in London, Sydney and Leeds. With over 110 specialists in organic search, paid search, conversion rate optimisation and web development the agency helps some of the world’s biggest brands by creating award winning digital marketing campaigns. Epiphany has campaigns live across the globe and recently earned the title of Digital Agency of the Year (MiAwards 2012), Creative Team of the Year (DADI Awards 2012) and Graduate Recruiter of the Year (Grads Yorkshire Awards 2012).